The Charlatan, The Martyr & The Hustler
The Charlatan talks a lot about their work but rarely actually works.
The Martyr works a lot but fails to sell their product or services sufficiently because they don’t talk about their work.
The Hustler works hard AND talks about their work, driving effective results through a combination of hard work and marketing.
A lot of good people are Martyrs. There seems to be a correlation between having your heart in your business and not being able to efficiently and comfortably sell your products or services.
I believe those who have their heart in their business and their client’s best interests at heart deserve to sell their products and services to the world.
But some people are just aren’t very comfortable when it comes to selling, being bold and asking the customer for an action.
Others are fantastic at their craft but don’t know how to effectively sell their products or services to a large audience via the written word.
If that resonates with you, you’re currently being held back from the level of service and success of which you’re capable.
As you know, to run a successful business you must be able to delegate to others who specialise in the areas that you need to succeed that lie outside your maximum area of expertise, freeing you to focus solely on what you’re best at.
We can help you.
If you’re a Charlatan, we’re not for you. If you’re a hustler, we can help you improve, maximise and optimise your results.
Where we really excel and make the most difference however is with the Martyrs.. Those of you who are great at what you do but you just don’t know how to talk about it, to market yourself or your business to expand, grow and serve more and more people.
There’s no good reason to be a martyr.
Take a look at our copywriting philosophy and, if you’d like to open a dialogue to see how we can help, get in touch and take advantage of our introductory pricing.
P.S.. If you’d like free copywriting tips and articles delivered directly to your inbox, free-of-charge, and to receive a unique code to our introductory pricing offer, click here.