The Difference Between Success And Failure

It’s possible to make a lot of money, do good AND have enough time to live life well – on your own terms. 

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both—as young college graduates are—were filled with ambitious dreams for the future.

Recently, these men returned to their college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had owned and run their own businesses.

But there was a difference. One of the men still worried about paying his mortgage and taking his family on holiday. The other owned four private homes around the world and regularly took his family to the beach and to the mountains to spend quality time together – away from it all.

What Made The Difference

Have you ever wondered, as I have, what makes this kind of difference in business?
It isn’t a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.

The difference lies in how each person positions their product or service to the customer.

Most people simply offer a product or service and expect the customers to come and knock down their doors. These people struggle in business.

It’s like trying to sell asparagus to a kid because it’s good for them. If you’re competing against the jingle of the ice cream truck down the street, you’re probably not going to get the results you want.

Successful business owners know what their customers really want, and position their business accordingly.

This doesn’t necessarily mean you need to change your product to whatever the customer says they want, no. It may be as simple as re-positioning your product in a way that shows how business meets their desires.

And that is why I am writing to you and to people like you about Medici Marketing.
For that is the whole purpose of this copywriting and translation agency: to help it’s clients to make more money by selling their customers what they want, and giving them what they need.

An Agency Unlike Any Other

You see, Medici Marketing is a unique agency. It’s perhaps the only agency that turns down clients if they don’t believe in the value of the product or service that they offer.

Each business day, Medici Marketing is requested for its help to sell anything from kitchen accessories to psychotherapy services. But the agency only takes on new clients if the product or service is good and valuable.

They do this through the power of the written word. The agency writes web pages, sales letter, brochures, product descriptions, email campaigns and PDFs for businesses in a way that appeals directly to a customer’s deepest emotions and desires.

Emotion Drives Behaviour

Right now, people are buying from businesses like yours, all over the world. When writing to persuade you have to hit the emotional center of a person before you get to the brain. The part that decides “I want that” is emotional and often subconscious.

If your marketing doesn’t hit the spot emotionally, logic will never get a chance to have an impact. And yet 99% of businesses lead their marketing with logic.

If you flip the emotional switch, the sale is yours to win or lose. I mean that literally. Our logical minds do eventually step in (usually in a way that makes us think we’re being driven by logic in the first place).

When your customer wants your product emotionally, all you need to do is to show them some credibility or proof that allows their logical mind to justify their emotional decision and make it easy for them give you their money.

If you have never hired a professional copywriter before, you cannot imagine how useful it can be to you.

You’re reading this letter now. And you’re interested. This is proof of the power of copywriting in action.

Medici Marketing can do the same for you and your customers.

Successful Marketing That Lasts Forever

The most incredible thing about a sales letter (like this) is that it can last forever. There are sales pages that are responsible for over $2bn in sales of a single product that have remained in use for over 25 years.

You write it once, and when you get the sales, all you need to do is to show it to more people in the same target market to get even more sales.

The limit of your success is only limited by the size of the market and your willingness to reach them.

A Money-Saving Offer

Put our statements to the proof by hiring us to write one single sales page (like the one you’re reading now) for your website, email or print campaign for as little as just £199, €249, $299. This is an introductory price for first-time customers only.

Or you may prefer to take advantage of our better buy — entire website review and re-write starting from just £999, €1249, $1499. Every page of your website from your homepage, to your about us page and your sales pages, re-written with the goal of optimizing conversions and maximising sales.

Simply fill out the contact us form on the following page (here’s the link).

And here’s Medici Marketing’s guarantee: should the results not live up to your expectations, the agency will re-write all copy and advise you on your traffic, targeting and offer until it does.

If you feel as we do that this is a fair and reasonable proposition, then you will want to find out without delay if Medici Marketing can do for you what it is already doing for other businesses like yours. So please fill out the contact form on the following page and will discuss how we can start serving you immediately.

About those two college classmates I mention at the beginning of this letter: they were graduated from college together and the financially successful man shared his sales and marketing knowledge with his friend. Now both live lives of freedom – both financially and in terms of time. So what made all the difference?

Understanding the customer and positioning their products to meet their deepest desires.

An Investment In Success

I cannot promise you that success will be instantly yours if you hire Medici Marketing. But I can guarantee that you’ll have an ally on your side who’s deeply invested in your success and will help and advise wherever possible to help you live with the success and freedom your deserve.

Sincerely,

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P.S. Here’s that link again. We want to help you succeed.

P.P.S.. If you have some copy but you’re not sure if it’s good, you’ll love our free copywriting critique. We’ll take a look at your copy and offer advice for ways you can instantly improve it.